Classic Jersey Goes Hi-Tech
The Bianchi team jersey and its iconic celeste colour, the jersey made famous by Fausto Coppi and Felice Gimondi plus may other great riders, gets a 21st-century makeover.
Photos: Joe Cotterill
The Bianchi Dama team’s 2018 kit was already one of the best in men’s or women’s elite racing, but it’s even better this year. Classier, if that was possible, more eye-catching, and definitely more hi-tech thanks to the team’s new kit sponsor and partnership with Nopinz.
Nopinz custom kit is of the highest quality, and the team say that the professional service they’ve received from the Barnstaple based company has been impressive and eye-opening. Nopinz used cutting-edge 3D scanning on all team members, who remarked on the attention to detail in a next-level custom offering. The riders can’t wait to carry the famous Bianchi team colours on clothing that uses innovative materials and design processes.
Roger Sheridan of Nopinz says; “Nopinz partnership with Bianchi Dama is an exciting opportunity to be involved in and support top-end women's bike racing in the UK. The distinctive and highly visible classic celeste colours will draw a great deal of attention, and will highlight the design features of Nopinz cycling kit and our custom offering. As an established and talented squad of ambitious riders, Bianchi Dama is a great platform for Nopinz, we are looking forward to being a part of the team as they race in UK and European UCI races across this season.”
The Bianchi Dama team manager David Walters says; "It’s fantastic for the team to have the quality of custom kit Nopinz is providing, its custom offering is way ahead of the game. We'll stand-out from the crowd with the iconic celeste jerseys, and proudly show-off the Nopinz products wherever we race. We couldn't be more impressed with the quality and attention that goes into Nopinz kit. This is a great relationship and strengthens our portfolio of partners, who all contribute so much to the success of the team."
The team consists of 10 riders and will compete across the country in the HSBC British
Cycling National Road and Circuit Series, plus selected international events.”
You can follow the team on Twitter @bianchidama