The Flanders Experience

Melden - Belgium

5 days // 4 nights

April 24 - 28th 2025

£2,750pp*

Limited spaces available

Welcome to the Cycling Legends Flanders Experience, set in the heart of a region that has made a bigger impression on cycling than any other. By the end of it you will fully understand why.

Your hosts are cycling journalist, author and historian Chris Sidwells, resident professional Russell Downing, and the rest of the Cycling Legends team. We are there to ensure that you thoroughly enjoy your stay, and get everything you can from it.

We will explore the Flemish Ardennes, the heart of the region’s biggest race, the Ronde Van Vlaanderen. Riding in the wheel tracks of champions you’ll learn the intricacies, demands and techniques of the Ronde from former winners Johan Museeuw and Peter Van Petegem, as well as other professionals.

Accommodation and meals are World Tour level. A resident mechanic will look after your bike needs, and there will be workshops and opportunities to learn from the best.

You will fully experience Flemish cycling culture and history with expert guides, and even visit the mainstay of Flemish racing, a Kermesse.

But these words are merely a taster, the introduction. Read on to find out more.

Day 1 - Thursday

Arrival

Welcome to your home for the next few days. We’re at the foot of one of the most iconic climbs in cycling – the Koppenburg.

The recently renovated home will host you, and all the support staff during the trip. The venue is regularly used as a base by World Tour teams during the classics season.

Each room has a private bathroom and air conditioning. Enjoy the spacious communal living space, outdoor firepit, and the treehouse overlooking the beautiful fields of the Flemish Ardennes. Want some time for yourself after your journey? Try your own private sauna in the attic or take a seat in one of the beanbags at the lookout point.

Chris and the Cycling Legends team will be on-hand to get you settled in and ready for an experience of a lifetime.

Day 1 - Thursday

Welcome ride with Chris & Russell

This will be a relaxed spin to stretch our legs, do our introductions, start getting to know each other and get a feel for the terrain and landmarks. Russ will share some of his race experiences in Flanders, whilst Chris is on hand to provide some history of the race, add context to the terrain and talk a little about Flemish cycling culture.

We’ll have a coffee and cake stop and generally explore and enjoy the countryside that lies between the Flemish Ardennes (Vlaamse Ardennen) and the River Schelde (Scheldt).

Day 1 - Thursday

Welcome meal with Chris, Russ & The Team

There’ll be free time between the ride and dinner to settle down into your accommodation, then we can really get to know each other over dinner, which will prepared, as every meal on the Flanders Experience will be, by a top professional chef.

We’ll outline what we’ve got planned for the coming days, and generally be there to answer your questions and provide as much information and background as possible. With Russ’s 20 years as a pro cyclist, and Chris having spent the same length of time as cycling journalist and author, there won’t be any shortage of topics to talk about!

Cycling Legends
Cycling Legends
Cycling Legends
Day 2 - Friday

Ride with Johan Museeuw

A chance to ride with one of the best Flemish cyclists there’s ever been, a true Lion of Flanders. Johan loved the Ronde, it went past the end of the road he grew up on in West Flanders, so it meant so much to him every time he took part. The race is part of who he is.

Johan will take you into the Flemish Ardennes to ride the cobbled climbs, including some of the most famous, on a route he has designed. What you didn’t know about the Ronde you will know after this ride, and not just key moments or tactics, Johan will provide a masterclass in the techniques of riding cobbled roads.

Day 2 - Friday

Centrum Ronde van Vlaanderen guided tour

This will be a special treat, a visit to the museum in nearby Oudenaarde that’s dedicated to Belgium’s biggest races, with three-time Tour of Flanders winner Johan Museuuw as your guide.

The museum is stuffed with exhibits, they have even got a genuine 1970s Flandria team car in there. Not just static exhibits, but interactive ones too, and with the best guide possible. We’ll also visit the museum shop, and no doubt the Peloton cyclist’s café.

Day 2 - Friday

Dinner with Johan Museeuw

The chance of a lifetime to ask one of cycling’s greats anything you like, while enjoying a meal prepared by a top chef. Johan will take us through some of his best cycling moments, as well as through all the set-backs he overcame to become the champion he is. It will be a fascinating evening, but at the same time relaxed, friendly and truly enjoyable.

Cycling Legends
Cycling Legends
Cycling Legends
Day 3 - Saturday

Ride with Peter Van Petegem

Where Johan didn’t take you and what he didn’t tell you Peter will. Another masterclass in the art and science of cobblestone riding, and who better to guide you than a man who grew up in the very heart of the Flemish Ardennes, and won all the races that make a true Flandrien.

Peter lived for the cobbled classics of spring, they were his season and his reason for racing. Nobody knows the intricacies and nuances of the Ronde like Peter Van Petegem. You’ll love it!   

Day 3 - Saturday

Pick your own workshop

Our Saturday afternoon workshops give you the chance to curate your own experience. We're offering you the chance to take part in one of three small group workshops with experts in their field.

  1. Learn how to cook Flandrien-style; with our private chef taking you through some of the areas classics.
  2. Capture those moments better; with a cycling photography and videography masterclass.
  3. Tinker, tune, and fix; with our resident pro mechanic showing you key elements when working on your bike.

Or, if none of this takes your fancy - enjoy the surroundings of the house, head into Oudenaarde or more.

Day 3 - Saturday

Dinner with legends

Another amazing meal with guests we’ll announce soon, but they include David Walters, owner manager of the Simpson Nouvelles team. Meeting David will be a great introduction to Sunday’s kermesse race in Wortegem-Petegem, where we’ll meet the whole Simpson-Nouvelles team, led by 5-time world champion and Paralympic (tandem pilot) gold medallist Danni Khan MBE. David will talk about the nuts and bolts, triumphs and setbacks of building and running a cycling team.

Cycling Legends
Cycling Legends
Cycling Legends
Day 4 - Sunday

Experiencing kermesse

Kermesse racing has been the life body and foundation of Flemish cycling since the sport began. The name has religious origins, but came to mean fairs celebrating Saints days. Circuit road races quickly became part of these celebrations, and almost every town and village has hosted a kermesse race at some point in its history.

We’ll ride the 15 kilometres from Melden to the race start in Wortegem-Petegem to meet the team, then ride two laps of the kermesse circuit with them as part of their warm up. Team leader Danni Khan MBE has tons of experience at this kind of racing, so she’ll pick out the stress points of the circuit for you.

After that we will watch the race while enjoying the Flemish cycling epicurean delight of Frites with mayonnaise bought from a genuine old Freitje stall. There’ll be beer too, kermesse racing is a mainstay of the Belgian brewing industry.

Day 4 - Sunday

Dinner with Joanne Simpson

While at the Kermesse we’ll meet Tom Simpson’s daughter, and Chris’s cousin, Joanne Simpson, who will be with us for the rest of the day.

Tom Simpson is still the only male British cyclist to win the Tour of Flanders. Not only that, he won at the age of 23 and in his first experience of the race. Tom was fifth the following year and third the year after. That‘s an incredible record in the Ronde, Tom Simpson was a true Flandrien.

He lived in Ghent, where Joanne was born, and was always regarded by Belgian cycling as one of their own. You will truly discover Tom Simpson this evening in a way you never knew him before.

Cycling Legends
Cycling Legends
Day 5 - Monday

Final ride out

After a leisurely breakfast there will be a final ride out with Russ and Chris, pick your favourite roads, or explore new cobbled sections. We’ll visit Oudenaarde’s most famous bike shop, Asfra Flanders, a long time team sponsor with strong associations to British cycling.

Day 5 - Monday

Departure

Collect and pack your things - but we're in no rush, check-out is available up to 3pm. Enjoy a last shower and lunch on us, say your goodbyes and make your way safely home.

We hope to see you on one of our future trips.

Cycling Legends
Cycling Legends

Where you'll stay

The heart of Flanders, at the base of the Koppenburg - less than 2 hours drive from Calais

Johan Museeuw

Johan Museeuw was the ultimate cobbled classics rider of the 1990s, winning Tour of Flanders and Paris-Roubaix three times each, plus five other podium places in Flanders and one in Roubaix. He also won Het Nieuwsblad and E3 Prijs Vlaanderen twice, Amstel Gold Race, Paris-Tours, and was road race world champion in 1996, and Belgian champion in 1992 and ‘96.

The ultimate competitor, always there, always trying to win, Museeuw nearly died after a crash in the 1998 Paris-Roubaix on the vicious cobbles of the Forest of Arenberg. He shattered his kneecap and developed an open wound that wasn’t cleaned properly. Gangrene set in and only quick treatment saved him, but even constant morphine could not quell the pain.

It was a terrible time, but Museeuw fought through it to health, then fought longer and harder back to fitness, winning Paris-Roubaix not once but twice more, in 2000 and 2002. That’s character, that’s being a true Flandrien, a Lion of Flanders, best of the best.

Flanders and Roubaix are his races, and this is what Museeuw said about them shortly before he ended his racing career in 2004 after one more Paris-Roubaix. “Flanders and Roubaix are the races I love. I love the cobbles, I love the wind and the rain.

“The Tour of Flanders passed 500 metres from my house, two streets to the right. It reminds me of the race every time I cross it. When I was a kid I organised my own Tour of Flanders with my friends. We asked somebody to write down the results. I took care of the prizes. My dad was a good cyclist, and I took his medals and cups to present to the winner and losers.

“The demands of the Tour of Flanders and Paris-Roubaix are the same. There are more cobbles in Roubaix, Flanders has its hills, but the pain is the same in both. However, after my crash on the Arenberg cobbles and returning to win it twice there will always be a link between me and that race.”

About Melden & the Area

The small East Flanders village of Melden lies at the heart of Belgium’s biggest bike race, the Ronde van Vlaanderen – the Tour of Flanders, and at the foot of one of its most iconic climbs, the Koppenberg.

Cobbled climbs make the Ronde what it is - the key to success, the natural obstacles that make or break attempts to win. There are around 20 of these wicked climbs in each edition. They are all hard, they all demand fitness, explosive power, resilience and technical skill, but some demand more. The Koppenberg demands more.

‘Koppen’ is Flemish for heads but is also used to describe cobblestones, and ‘berg’ means hill or mountain. ‘Hill of heads’ is the perfect description for this ribbon of stones ascending a steep hillside.

So steep that when the Koppenberg was introduced to the race in 1976, it stopped the greatest in his tracks. Eddy Merckx had to get off his bike and walk the final metres of the climb. If ever a cycling god was made mortal it was that day, and the Koppenberg did it.

But it’s not the only climb near Melden. All the biggest obstacles in the Ronde today – Oude Kwaremont, Paterberg, Steenbeekdries and Taaienberg are within a ten kilometre bike ride.

The rest are within 50 kilometres, including iconic names from the past. Climbs that gave cycling some of its most thrilling moments but are no longer in the race. The Bosberg, Kluisberg and the formidable ‘Wall’ the Muur van Geraardsbergen.

You will see these and many others - ride them and learn about them from our expert guides on the Cycling Legends Flanders Experience.

Book now

The Flanders Experience

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